Logos, labels, packaging, product renders, launch films and websites for Saskatchewan businesses. The studies below are the long version: the constraint, the routes we killed, and the one decision that carried the work. The shelf at the bottom is everything else.
Regina, SK
The most expensive loaf on the table is the one that sells out first. That is the whole brief, answered.
In production: Prairie Haven NP
Every project on this page went through one person. That is the reason the thinking is worth writing down.
Wil · Founder, YQR Design · Regina, Saskatchewan
Not what it should look like. Where it has to survive. A jar on a shared shelf gets about four seconds and no lighting. A contractor’s van gets read at sixty kilometres an hour. A market table gets the length of a walk-past. A website gets a thumb.
Naming the hardest place the brand has to hold up is what decides everything after it. Design that ignores the room is decoration.
Three or four real directions, taken far enough to judge, then killed on purpose. The killed routes are the valuable part: they are the proof that the built one was chosen rather than stumbled into.
You see them. Every case study here lists what we rejected and why, because a portfolio with no rejected direction is a tile with more words.
Most projects come down to a single decision that everything else follows from. Usually it is a subtraction, and usually it is the harder version.
Fixed price, quoted before we begin, and you are in the room for that call. The number depends on scope, never on how the day is going.
Our own venture
Almost every couple in Canada is already inside a binding financial agreement. Almost none of them wrote it.
Everything that has not been written up yet. Labels and packaging that have to survive a shared shelf, 3D product renders built when a photo shoot is not in the budget, websites, and short launch films made to stop a scroll. Filter it, or tap any tile for the story behind it.
Tell us about your product and your budget. We will send back a clear, honest plan: no jargon, no surprises.